North Queensland’s new stadium will now be known as Queensland Country Bank Stadium, after Queensland Country Credit Union signed a six year naming rights partnership with the venue.
Queensland Country Chair Bruno Cullen said the investment was part of the organisation’s focus on giving back to the community and aligned well with plans to convert from a credit union to a member-owned bank in February 2020.
“Being member-owned, it’s important that we’re a part of the community and investing in things our Members care about, and we do this through education, grants, charity partnerships and sponsoring teams like the North Queensland Cowboys” Mr Cullen said.
“We’re so excited that the opportunity to add the stadium to the list of ways we’re investing in Queensland communities coincides with our change to become a member-owned bank.
“It also comes on the back of two recent mergers with ECU Australia based in Cairns, and Queenslanders Credit Union based in Brisbane. These mergers saw our assets grow by over $700M and membership grow by 25,000. The exposure we get from this commitment will certainly be state-wide and cover our now state-wide membership.
”We can’t wait to be involved in the incredible major events, sport and community activities set to take place there,” he said.
The new 25,000 seat stadium is now in the final stages of construction, ahead of the Elton John concert and the 2020 National Rugby League Premiership season.
Minister for Sport, Mick de Brenni said Queensland Country was the perfect partner for the new venue.
“We look forward to welcoming Queensland Country to the team, and delivering outstanding events for our passionate sports fans, once the venue opens in February,” Mr de Brenni said.
“Queensland Country Bank Stadium has a wonderful ring to it, and I know this will be a stadium North Queenslanders will be proud to call their own,” he said.
“This venue has been built by locals, and I’m delighted that the successful naming rights partner is also a local, with head-office in Townsville and nearly 50 years’ experience supporting hardworking regional Queenslanders,” he said.
“Queensland Country is a household name in North Queensland, and once the stadium opens it will be the name on every sports fan’s lips as a must-see for 2020.”
Queensland Country Bank Stadium Manager Glenn Arboit said the partnership was a terrific outcome for the venue.
“We’ll be working closely with our new naming rights partner to put a Queensland Country spin on the stadium, including uniform branding, venue signage, website theming and social media presence,” Mr Arboit said.
“This stadium is going to be world-class, and this partnership will help ensure it is maintained as such, so that we can deliver top class events year after year,” he said.
The North Queensland Stadium project is a joint project of the Queensland Government, Australian Government and Townsville City Council and is supported by both the NRL and the North Queensland Cowboys.
The stadium forms part of the Townsville City Deal signed in December 2016.
For more information on Queensland Country becoming a member-owned bank, visit here.